According to an article from the Jan. 13 Los Angeles Times, some companies are seeing this recession as a chance to increase their market share.
They point to some examples that include an engineering firm specializing in earthquake safety; a fitness studio selling franchises, a swimwear manufacturer, and two large retailers (Kohls and Forever 21), among others.
Now, it should be pointed out that this kind of contrariness comes with a price. Said the swimwear company owner, “We have to work ten times harder for the same results (as we used to get).” Along with a willingness to put nose to grindstone, businesspeople looking to grow during a recession need a solid business plan, according to Randolph Beatty, chairman of accounting at USC’s Marshall School of Business.
“If you have financing, a good business model, and you’re in it for the long run, what better time than now to expand and make prudent investments?” said Beatty.
For the Internet Marketer, this is a good question to ponder. Consider:
- Have you put together a simple marketing plan, with time-dated action steps?
- If you have no capital, have you taken steps to get orders and raise capital using the resources you have on hand?
- If you can free up some capital, are you willing to invest back into your business?
It’s easy to allow yourself to be intimidated by the daily negative financial news, but there’s really no reason to put your dreams on hold. As Beatty noted, “You have to believe in the future. I don’t know what the alternative is!”
If you are having trouble putting together a plan I suggest that you visit Derek Gehl's Internet Marketing Center and see the video on goal setting for 2009. If you would like to start or grow your online business you'll benefit. Complete with a step-by-step blueprint and weekly, monthly, and quarterly goals. It's a $29.95 value, yours FREE!
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