Marketing Makeovers

In 2009 we will see a massive increase of new business owners.

Many of these will be internet based start-ups with fresh ideas just
waiting to spill out of their brains.

So with all this new competition, don't you think it might be time for a makeover?

Entrepreneur magazine (February 2009 edition) had a great revamping
article called "Five Great -and necessary- Marketing Makeovers" by Gwen Moran.
Gwen lists Store Makeover, Collateral Makeover, Logo Makeover, Website Makeover, and Packaging Makeover as the 5 necessary makeovers.

If you own a website, you will want to read the article before you start your makeover.

Then before you get carried away, head over to the Web Smarts page and do a little more research.

Don't forget that you can benefit in this down economy by having a product or
service that can assist these multitudes of new business owners.

Where's a business owner to start when looking for valuable information?

When you find out, GO where the new customers are. With over a gazillion websites out there vying for their attention keep in mind that:

1. You offer value for the money they are giving you because "one bad apple
does spoil the barrel".

2. You provide quick, efficient responses

3. You provide a means to other resources they may not be aware of yet.


Some great resources:
http://entrepreneur.com
http://the.businessmagazinenetwork.com
http://groups.yahoo.com
http://amazon.com